Candie's Double Standard? The Sexy Approach to Preventing Teen Pregnancy
Nice work Candie's! Also nice, the fact that Candie's is all "Don't have sex!" yet their ads are all "Look, we're sexy ladies being sexual and making you want to have sexy sex with our sexy sex-craving sexual bodies."
I don't get it. Candie's has a foundation that tries to motivate teens not to have sex, yet they have shoe ads that motivate teens to get it on. Why not just toss a cardigan on your shoe models and hope for the best rather than paying the "courageous and powerful," already-wealthy, already-a-mom Bristol Palin a quarter-million dollars to be the spokesperson for not getting knocked up?
Candie's defended itself by saying "research conducted with Seventeen magazine found that teen girls who have been exposed to the foundation and its messages are more likely to view teen pregnancy and parenthood as stressful and something to avoid." Super! Now can we conduct some research on teens who have been exposed to ads like these?
First up, co-ed showering! How does this make teens feel? I'm gonna guess ... turned on. Or perhaps confused as to why Sugar Ray is now hosting Extra. (If you look closely, you can see his tramp stamp).
This ad (which was actually banned from TV): Did teens see it and think, Sex looks bad!, or did it make them want to have sex with Samanthaaaaaa?
Next up, Britney Spears print ads for Candie's at Kohl's. (Check out the Candie's collection of Junior G-strings exclusively at Kohl's. Ahem, JUNIOR G-STRINGS.) Here is a behind-the-scenes exclusive from Brit's panty-riffic photo shoot. Be warned, kiddies, this teeny yellow lace bra and bottoms is NOT made for banging your boyfriend after the prom. This outfit is made for staying chaste and going to church.
Hayden Panettiere shot these "I'm just a sultry, vulnerable schoolgirl leaning over a piano, who knows what could happen?" shots when she was 18, which meant it was (is) totes legal for dudes to be turned on. Sweet!
And there are plenty more ads made by a company promoting abstinence while selling sex (including my personal favorite: this Vanessa Carlton one where she looks like she just walked 'A Thousand Miles' home after getting beaten up by her pimp).
Look, I'm all for preventing teen pregnancies. I understand the point the Palin ad was trying to make. And I have no issue with sexy advertising. Heck, I dig some of Candie's cute products. But I'm not a fan of hypocrisy. I just don't understand how a company can shoot Jenny McCarthy on a toilet with her panties around her ankles and then shoot her in this:
Instead of tossing those teens a baby, Candie's should toss them a condom or a pamphlet about safe sex -- or do what they promised and toss teen moms a fair portion of Bristol's salary.
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