Bloggers More Influential to Consumers Than Celebrities
Our favorite bloggers actually have more influence on American women when it comes to picking up particular brands, according to the BlogHer 2011 Social Media Matters Study.
The poll found that 20 percent of American women are more likely to consider buying a product promoted by a blogger compared to the 12 percent who choose based on celebrity testimonials. And with 78 percent of U.S. women actively using social media, they're probably more likely to peruse their favorite blogs as opposed to checking out ads and TV spots featuring big-name stars.
"Most Americans can't relate to celebrities because they themselves aren't rich, famous and powerful," marketing expert Dan Schawbel told Fox News. "Instead, Americans can cling to people like them who might also have a blog that interests them. Normal people are much more relatable than celebrities."
It's not that stars don't still have some sway, though. It's just that bloggers have surpassed them in terms of their persuasive powers.
"Celebrities haven't lost clout, but there are new influencers that consumers trust that are gaining clout faster than celebrities," Schawbel said.
The study also found that almost half of readers look for trends on blogs, and 35 percent of them even found a new product because of a post they read.
So how about you? Are you more likely to buy something pushed by a blogger or a celebrity?
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